The event began in July 2015 and provides the opportunity for shoppers to grab limited-time deals across some of Amazon's biggest categories and brands. In 2019, Prime Day grew into a full two days and offered sales on everything from tech to beauty and fashion. ![]() Prime Day is an exclusive annual shopping event for Amazon Prime members that has evolved into a retail-industry phenomenon. Shoppers will have just 48 hours to take advantage of Amazon's biggest savings. ![]() While the exact date of Amazon Prime Day 2023 is yet to be announced, the event is typically held in the middle of summer - last year's Prime Day took place from July 12 through July 13, and the year before that, it fell on June 21-22. ![]() Plus, shop the best early Amazon Prime Day deals that are already live. Read on for all the details we have so far about the summer's greatest savings event.
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